Viveat Susan Pinto &Amp; Vishal Chhabria

Stories by Viveat Susan Pinto &Amp; Vishal Chhabria

IPL evokes cold waves in brand campaigns

IPL evokes cold waves in brand campaigns

Rediff.com   1 Apr 2010

Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show.

US healthcare Bill: Gains for Indian pharma

US healthcare Bill: Gains for Indian pharma

Rediff.com   26 Mar 2010

Opportunities will also stem from the clear support for generics.

RBI's rate hike hits realty, auto stocks

RBI's rate hike hits realty, auto stocks

Rediff.com   23 Mar 2010

The central bank may increase both repo and reverse repo rates by another 25 basis points each in the next policy meeting.

Crude oil prices: Reaching a boiling point?

Crude oil prices: Reaching a boiling point?

Rediff.com   11 Mar 2010

US crude oil futures edged down on Tuesday after hitting an 8-week high of $82 a barrel on Monday.

Calcutta HC bans HUL's Rin commercial

Calcutta HC bans HUL's Rin commercial

Rediff.com   8 Mar 2010

But, Madras HC not happy with P&G disclaimer for Tide Naturals' ad.

Mallya's Four Seasons eyes wine tourism

Mallya's Four Seasons eyes wine tourism

Rediff.com   3 Mar 2010

Abay Kewadkar, director, Four Seasons Wines, says there is room for expansion of the facility based on initial consumer feedback to the initiative.

'Celebrities should come with an expiry date'

'Celebrities should come with an expiry date'

Rediff.com   22 Feb 2010

Whether it's colas, shoes, mobile connections or vehicles, the celebrity who endorses a product becomes the face of the brand.

Advertising rides economic recovery

Advertising rides economic recovery

Rediff.com   15 Feb 2010

Television ad rates see steep rise, advertising pie expected to grow 10%.

Real estate: Concerns priced in?

Real estate: Concerns priced in?

Rediff.com   11 Feb 2010

Analysts recommend being selective in picking stocks.

Kingfisher buzz set to get louder

Kingfisher buzz set to get louder

Rediff.com   11 Feb 2010

UB's beer brand will take on Bacardi's Breezer in the flavoured alcoholic beverage market.

FMCG companies struggle to tackle fakes

FMCG companies struggle to tackle fakes

Rediff.com   25 Jan 2010

Weak enforcement results in Rs 15,000-cr of imitations sold annually.

Kraft set to get a taste of India

Kraft set to get a taste of India

Rediff.com   21 Jan 2010

The country will be the new battleground for the world's largest and second largest food companies

Ad row creates buzz for Onida cellphones

Ad row creates buzz for Onida cellphones

Rediff.com   18 Jan 2010

Onida's entry into mobile phones a year and a half ago has been a low-key affair. But not any longer, courtesy its television advertisement which plays on the brand name Nokia phonetically.

FMCG sector's growth may have slowed

FMCG sector's growth may have slowed

Rediff.com   14 Jan 2010

This would indicate the beginning of a slowdown after five quarters of robust top line and bottom line growth, say the analysts. They blame rising food inflation as the key reason for the lower consumer offtake.

Inflation: Banks, auto, realty to be hit

Inflation: Banks, auto, realty to be hit

Rediff.com   16 Dec 2009

Credit-dependent sectors such as real estate and automobiles may also be hit by a rise in interest rates.

Indian FMCG players look for buys

Indian FMCG players look for buys

Rediff.com   7 Dec 2009

Indian fast moving consumer goods (FMCG) players are once again on the prowl to acquire companies, as the economy picks up.

Emami may join race to acquire UK's Simple

Emami may join race to acquire UK's Simple

Rediff.com   4 Dec 2009

Emami may join the race to buy Simple, one of the largest skincare brands in the United Kingdom. Sources familiar with the development say the company is exploring all options and may approach the management of the UK-based company shortly.

Realtors double broker commission

Realtors double broker commission

Rediff.com   29 Oct 2008

In upmarket areas like Bandra and Khar, the going brokerage is as high as 4 per cent

5 stocks worth investing in

5 stocks worth investing in

Rediff.com   12 May 2008

A combination of value and growth helps in achieving healthy returns, yet keeping the margin of safety.

Will the stock market sink further?

Will the stock market sink further?

Rediff.com   24 Mar 2008

Without doubt, bears have raided. We try to fathom what further damage could they cause, for how long and how to cope with it.